Privacy Policy

Last updated: January 2026

Tidal Sport Co ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information when you visit tidalsportco.com (the "Site"). By using the Site, you agree to the practices described below.

1. Information We Collect

We collect limited information to operate our sports content site, improve user experience, and support our affiliate business model. The categories of information we collect are described below.

1.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to recognize your browser, remember your preferences, and understand how visitors interact with our Site. The cookies we use fall into three categories:

Essential cookies: Required for the Site to function properly, including page navigation, security, and basic preference storage. These cannot be disabled in our systems.
Analytics cookies: Help us understand how visitors use our Site by collecting aggregated, anonymized information about pages visited, time spent, and traffic sources. We may use services such as Google Analytics for this purpose.
Affiliate cookies: When you click on a product link on our Site, our affiliate partners (such as retailers and sports gear merchants) may set cookies that allow them to attribute a qualifying purchase to us. These cookies enable us to earn a commission at no additional cost to you.

You may control or disable non-essential cookies at any time through your browser settings or our cookie consent banner.

1.2 Usage Data

We automatically collect information about how you interact with the Site, including pages viewed, links clicked, search terms, referring URLs, and the date and time of your visit. This information is used solely to improve our content and user experience.

1.3 Device and Technical Information

We may collect technical information about the device and browser you use to access our Site, including IP address, browser type and version, operating system, screen resolution, and approximate geographic location (country or region level). This information helps us deliver a properly formatted experience and detect technical issues.

1.4 Newsletter Email Collection

If you choose to subscribe to our newsletter, we will collect your email address with your explicit consent. Newsletter subscription is entirely optional, and you may unsubscribe at any time using the link included in every email we send. We use your email solely to send you sports content updates, product recommendations, and occasional promotional messages from Tidal Sport Co.

2. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site and its content
To analyze traffic patterns and understand user preferences
To facilitate affiliate referrals and earn commissions on qualifying purchases
To send newsletter communications when you have opted in
To detect, prevent, and address technical issues or fraudulent activity
To comply with applicable legal obligations

3. Sharing of Information

We do not sell, rent, or trade your personal data to third parties. We may share limited information only with the following categories of recipients:

Service providers: Trusted vendors who help us operate the Site, such as hosting providers, analytics services, and email delivery platforms, under appropriate confidentiality obligations.
Affiliate partners: When you click an affiliate link and complete a purchase, the merchant receives information necessary to attribute the transaction. We do not share your name, email, or other directly identifying information with these partners.
Legal requirements: Where required by law, court order, or to protect our rights, users, or the public.

4. Your Rights Under GDPR (European Economic Area and UK Residents)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights regarding your personal data under the General Data Protection Regulation (GDPR):

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data, subject to certain legal exceptions.
Right to restrict processing: Request that we limit how we use your data.
Right to data portability: Receive your data in a structured, commonly used format.
Right to object: Object to processing based on our legitimate interests, including direct marketing.
Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior lawful processing.
Right to lodge a complaint: File a complaint with your local data protection authority.

Our legal bases for processing personal data include your consent (for newsletters and non-essential cookies), our legitimate interests (for analytics and Site improvement), and compliance with legal obligations.

5. Your Rights Under CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with the following rights:

Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
Right to delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
Right to correct: Request correction of inaccurate personal information.
Right to opt out of sale or sharing: We do not sell your personal information, and we do not share it for cross-context behavioral advertising in a manner that requires an opt-out.
Right to non-discrimination: You will not be discriminated against for exercising any of your CCPA rights.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will verify your identity before responding to your request.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. Newsletter email addresses are retained until you unsubscribe. Analytics data is typically retained in aggregated form for up to 26 months.

7. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

Your information may be processed in countries outside of your country of residence, including the United States. Where required, we use appropriate safeguards, such as Standard Contractual Clauses, to ensure your personal data receives an adequate level of protection.

9. Children's Privacy

Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can promptly remove it.

10. Third-Party Links

Our Site contains affiliate links to third-party websites and merchants. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last updated" date at the top of this page indicates when revisions were last made. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the contact form on tidalsportco.com. We will respond to verified requests within the timeframes required by applicable law.